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Q&A with Jill Savage, author, No More Perfect Moms
One of our 10 Trends for 2014 and Beyond is the idea that imperfection is taking on new appeal, providing a more unfiltered, human version of reality. While researching Proudly Imperfect, we talked...
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Chinese brands Qoros, Bosideng emphasize quality and design in bid to expand...
Our 2012 report “Remaking ‘Made in China’” examines how Chinese companies are putting a new focus on developing strong brands that can hold their own both at home and on the world stage. As we noted...
View ArticleTrend report: The Circular Economy
JWT: The Circular Economy (June 2014) from JWTIntelligence Among some of the world’s top corporate leaders, there’s a growing understanding that traditional business models—built on the presumption of...
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Q&A with Stefan Seidel, deputy head, Puma SAFE Global
Our latest trend report explores the circular economy, an alternative to the current “take, make and dispose” linear economy. It’s an old concept that’s steadily gaining ground as brands such as Puma...
View ArticleBusinesses fight food waste as part of transition to a circular economy
Our latest trend report takes a deep dive into the myriad ways businesses are transitioning to a circular economy, an alternative model that seeks to create a system that’s regenerative by intention....
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Q&A with Jamie Butterworth, CEO, Ellen MacArthur Foundation
Jamie Butterworth has worked with the Ellen MacArthur Foundation since the initial launch of the 5-year-old nonprofit, which aims to accelerate a transition toward the circular economy. In November, he...
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Q&A with Kyle Wiens, co-founder and CEO, iFixit
Launched out of Wiens’ college dorm room in 2003, iFixit is akin to a Wikipedia for information on repairing electronics, appliances, vehicles and more. Wiens also launched Dozuki, in 2012, which...
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Insects in the packaged food aisle (on purpose)
We included Insects as Protein as a trend to watch in our 2012 food trends report, and today crickets and other bugs are starting to pop up on ingredient listings in the packaged food aisle. While it...
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Q&A, Mark Driscoll, head of food at Forum for the Future
One of the macro trends in our 10 Years of 10 Trends report is Food as the New Eco Issue—the idea that consumers are coming to better understand how their food choices affect the environment. We...
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Q&A with ‘Stuffocation’ author James Wallman
James Wallman’s influential new book Stuffocation charts how as a society we’re increasingly moving away from “stuff” to experience as a priority. The book details how we can lead happier, more...
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